University M.D. - Ph.D. Educators produces and delivers medical educational programs for a variety of constituents and in a variety of formats. Formats include standard lecture-based programs, group leadership development (training trainers), internet-based programs, video-based programs, small group interaction, and self-directed educational programs through audiotapes and notebooks.
All educational programs are fully supported by documentation that includes:
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| Executive Summary |
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| Case example for each product indication |
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| Review Questions |
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| Review Question Answers |
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| References to Validate Answers |
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| Decision Trees |
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| Cross Section of Actual Cases |
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| Solution Series |
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| Practice Guidelines |
University M.D.-Ph.D. Educators' unique strategy for market penetration begins with its access to professional organizations, specialty societies and hospitals. The company's affiliation with these organizations results in a continuous presence with key decision-makers and purchasers-often in the role of participant or contributor at annual society conferences and other significant professional events.
We maintain a comprehensive database of decision-makers within the medical community (recipients of education) established through its affiliations-as well as its database of decision-makers and product managers within the sponsor community (payors). This provides for continuous prospecting and cross-prospecting opportunities for specialists and primary care.
For the client community, the value of University M.D.-Ph.D. Educators is its strong foundation of respected leadership and use of generalist advisory councils and specialist advisory councils. The challenge/opportunity is to develop the avenues for communicating specific information to physicians and other health care providers. University M.D.-Ph.D. Educators achieves an immediate result by targeting the decision leaders and producing prior approved curriculum content, management, program delivery and outcome measurements. The outcome greatly increases product sales for sponsors as trained physicians gain knowledge for the diagnosis, treatment and management of the targeted medical areas.
University M.D.-Ph.D. Educators has several distinct advantages over other CME providers:
| Its unequaled access to the highest levels of the medical community. This is the result of the Company's extraordinary reputation and its professional relationships and affiliations. |
| Its proven capacity for rapid-deployment of CME programs. The Company has a demonstrated track record of deploying programs to the market ahead of committed schedules-the result of 26 years experience and the company's far-reaching network of advisors, collaborators, professional societies and organizations. For large corporate clients, rapid deployment is critical for the successful release and profitability of new products and services. With a new product, delivery to the targeted prescription writers can be launched in as little as 2 months. Within 12 months, every region and every state of the U.S. can be penetrated with significantly measurable responses. |
| Its ability to achieve prompt accreditation by all governing authorities. A significant barrier to market entry is the time-consuming, expensive and risky process for achieving accreditation of CME programs. University M.D.-Ph.D. Educators has great success in acquiring accreditation status for its programs. This is a complex undertaking, involving any number of regulatory bodies, each with varying standards and processes. The advantage is significant. The ability to manage this difficult but important task is highly valued by corporate sponsors who rely on accredited CME to reach physicians, thereby bringing their product to the patient marketplace. |
| Its ability to measure outcomes. In the field of healthcare, the primary responsibility of all parties is to assure patients receive the highest standard of care. New products and methodologies must demonstrate their value in improving patient outcomes. Evaluative data by reliable authority is critical. The University M.D.-Ph.D. Educators approach focuses on measuring outcomes to substantiate impact on individual patients as well as impact on provider practice behavior. |
| Its ability to measure return on investment. Sponsorship is a substantial commitment of time and resources. Again, data compilation and evaluation is critical in determining the fiscal success of new programs, methodologies, technologies and products. |